Frequently Asked Questions

Q:  I asked my employees what kind of company are we and they said we are a plumbing company. Essentially aren’t they right?

U of SS: Yes, they are right. So what differentiates you from every other plumber? If you are at a networking function, what makes the person you’ve just met, stop and ask you for more information or ask, “Really, how do you do that?.”

U of SS: Great question. The answer is, we can’t tell you. Every market and every realtor or real estate company is different. We can tell you that the answer lies deep within you. Our job is to pull it out of you.  We work with you to develop your unique differentiation.

Q: How long is your process?

U of SS: Typically from the time we get approval to move forward, we need at least 4 to 6 weeks in preparation for an all staff meeting. Our preparation gives us great insight as to how your business functions, how the employees relate to customers and prepares us for the all staff meeting.

Q: What kind of companies benefit the most from this process?

U of SS: Thank you for asking that…and we have several answers to that question. First, we have found a necessity for the What Do You Really $ell workshop program with small companies to very large companies. And it bridges the whole range from retail to service companies, medical practices to governmental agencies and just about everything in between.  One of our beta tests was with a chamber of commerce and we were amazed at the results. Likewise, our seminar works very well for an industry association. Attendees have several “take aways” that they will be able to implement themselves.  

Q: Our association is having a banquet to conclude our convention. We need a speaker for that evening. Do you do that as well?

U of SS: Yes we do. Our keynote speeches are light and entertaining. Our intent is to engage and entertain your audience as well has giving them great things to think about and take back to work with them. Be sure to discuss your specific needs when you contact us. We have several relevant subject matters that we will customize to fit your association. And please let us know if your event is a charity fund raiser as well. Key phrases we can use may help increase the participation and the success of the event.

Q: What is the key to having clarity?

U of SS: The key is focus. It is to know and understand what your customers want and for your employees to be able to articulate it.  Chances are your competitors have not figured it out. So part of the result, is also having another competitive advantage.

Q: How can I use this in my marketing?

U of SS: That is one of the great things about getting absolute clarity.  Most times, the conclusions from the program become part of the company culture and an integral part of the marketing and advertising strategy. And it makes sense – if as a company, you know what your customer wants to buy – it only holds true that you advertise that…in the hopes that your customers want to buy more of it.